It is a well-known fact that unless your website articles are being well ranked in Google; you will not make any progress. It is very critical to have a consistent gym digital marketing blog because SEO is considered integral to driving customers to your gym’s website.
In the competitive fitness industry, it has become more important to leverage digital resources to grow your business. However, which is the most effective marketing technique for your gym and fitness center? To find your fitness center thriving fast in the coming years, you can rely on blogging.
In fact, blogging is one of the best ways to make your fitness business more productive and profitable. Let us now clarify how blogging will be helpful to you to draw lots of members to your gym center.
Step 1: Keyword Research
An unswerving strategy of a blog entails blog posts that are based on specialized SEO keywords along with exhaustive target audience research which helps in driving traffic, which means lots of leads! The creation of traffic to a website through SEO friendly blog helps Google start your content and website, which affects your ranking by website crawl. When you finally book a strategy call with us, konnectme will provide you a free copy of the keywords you are ranking for, and a list of keyword ideas specific to your location.
EMPHASIS ON LONG-TAIL KEYWORDS
One rule of thumb for making the fitness blog effective is to focus on long-tail keywords rather than stuffing your blog with so many keywords. At present, people completely rely on Google when searching for anything. What does it mean? It means that you want the audience to find your website by making your business visible in the search engine. Blogs on your website can be the best way to use long-tail keywords that your competitors might not have even thought of.
Step 2: Build Gym Digital Marketing Blog Strategy and Plan
Never jump into the world of blogging without developing a proper strategy. Thus, determining the problem of your target audience is the first step of your campaign. Your blogs have to be solutions to those problems.
Moreover, you must identify the message that you like to convey with blogging. Blogs help you reach your voice to the potential gym members, and you can associate your business name during the conversation.
Thus, make a blog plan for a year with proper keywords, meta tags, and titles along with your target market. Undoubtedly, this blog plan will help drive organic traffic to your site.
Step 3: Develop high-quality custom content
It is a vital step for your blogging approach. While your passion for fitness and nutrition is important, you have to focus on the content quality.
Professional bloggers go through three steps to write the content.
- Have a closer analysis of your competitors’ websites to develop better blog content
- Use research data and case studies to back up their views
- Stay unbiased while writing on a fitness-related topic
Moreover, the best fitness bloggers diversify the blog topic every week to gain the readers’ interests.
Step 4: Mind the mobile version
It is amazing to know that most people in Canada use their smartphones more than from a computer as. So, it is very decisive to make your website and blogs mobile-friendly. Google Search Console contains a section named Search Analytics Report, which helps to evaluate clicks from Google search to determine keyword being used to discover fitness blogging content.
Step 5: Share your blog and boost SEO
Now, it’s the step to promote your blogs using social media platforms. You can share your content with your Twitter, Facebook, and LinkedIn followers. Besides, you may also start automated gym campaigns and share your gym digital marketing blogs through emails.
Fitness Blogging, apart from representing an entire subject expansively, lifts the rankings of competitive content to your site. You can use blogging to generate articles about subtopics with key phrases that are easier to rank along with the link of blog articles back to the main topic page that is targeted to be promoted.
How Often Should you Update Your Gym Digital Marketing Blog?
So, you might be wondering why fitness blogging? Well, remember the last time you visited a website and realize that it has not been updated for a long period. Did you immediately feel like you lost trust? Most people do. Gym SEO is all about internal links by you or a gym digital marketing company like Konnectme. When your audience reads a post, they might like it, or some might even love it so much that they share it. This is the reason why we create and submit blogs for our clients at least twice a month.
Schedule a Gym Strategy Call and Get your Free Location-Specific keywords
If all this seems overpowering, take a deep breath. If you can make an effort to understand the basics of SEO, then it will help your website gain increased click rates, rankings, and of course customer engagement. To get a free copy of keyword research to maximize your blogging recipe schedule a Strategy Call with us at konnectme