Convert More Leads by Setting up your Fitness Studio with Drip Campaigns.

3 Stats you should know before you read the guide.

  1. IHRSA who helps health club owners & operators build & run the best clubs in the industry, did a study that member cancellations are 45% less likely to cancel the subsequent month by using a software or a program that reaches out to their members every month.
  2. For the average person, for every 3000 marketing messages, they notice only 6 ads, and retain 2.
  3. It takes 6-13 personal touches (such as call, email, or text) to get a chance to turn a prospect into an appointment.



In this blog, you will read about:

1. Which various drip campaigns are necessary in your Fitness digital marketing strategy.
2. How to set up the drip campaign properly and not initiate cancellations from paying sleeping members.
3. Increasing retention of members, getting more members, reviews, referrals and personal training clients from sequencing.
4. How often should you be sending emails and texts.
5. The software we use for your drip marketing campaigns.

1. To whom do we send your fitness drip campaigns to?

Fitness Studio Marketing Strategies


All of your leads, except 1.
Your Fitness Studio must have individual drip campaign set up for all categories. That includes new and old prospects, referrals, members, and personal training clients. The exception to this one is the sleeping members.

2. How we set up the drip campaign properly so that you don’t initiate cancellations from sleeping memberships.

Automated Gym Campaigns
Employee leaves note on back of office chair: “Out of Office. Gone to The Gym!”

The Answer:
When we create the drip campaigns for all membership categories, we don’t send emails to anyone who hasn’t been in your studio for the past 3 months because we consider these memberships as “sleeping memberships” Don’t want to wake these memberships up specially when they agreement has lapsed!

3. We set up drip campaigns to retain members, get more members, referrals and personal training. But how often do we send the emails and text?

Automated Gym Campaigns

Member Retention Method

Now that you know that there is a 45% chance for you to save a cancellation if you contact a member a month before, how many times should you be contacting a member?

The answer:
Once every 21 days.

How? Is it not annoying?
It definitely can be annoying! So, we developed a way around it.

Contacting the member starting from the day they sign up using a revolving topic sequence. During the course of a year, we send them work out tips, referral bonus offers, personal training offers, club updates, and staff updates! Our team at konnectme understands that all Fitness Studios are unique, so when we finally start working together, we will be going through a discovery phase where we get to know your business so that we know exactly what you can offer. We put these into words for you and make sure that your members know how you are helping them!

Drip Campaigns for more New Members

Gym Drip Campaign

Now that you know that you must contact a lead or a prospect at least 6-13 times to get a chance to bring them into your Fitness Studio. We use a combination of Text, Email, and we also need you to do the initial phone calls to reach out to them during the first month.

If the campaign or your sales person were not successful in converting them as an appointment or a member, we set them up on a month recurring follow up to entice them to come back. I mean, why not maximize your marketing $? You probably spent an average of $60 per lead. So, at Konnectme, we already have all the proven drip campaign methods used and once we work together, we will customize these campaigns to cater in to your target market.

Getting More Referrals and Reviews through Fitness Studio Drip Campaigns

Getting reviews from your members has a few steps. First, your Fitness Studio review growth campaign should be incorporated with your new member and member retention drip campaign. We sequence the campaign with a combination of Emails and Texts. When we plan your 1-year member follow up campaigns, we make sure that your new member is asked to review your studio during the first 30 days because this is when their emotion of joining is HOT!

We start them up with a welcome email, then asking for a referral, followed by asking if you can do anything for them and finally ask them to write a review. It is very vital that this follow up sequence is done in chronological order.

Drip Campaigns to get more Personal Training Clients

fitness marketing team

There are 2 ways we use Drip Campaigns to gain more personal training leads and clients.

1. The first one is to contact prospects directly to offer a personal training assessment. It is a known fact that a lot of new Fitness Studio goers are very intimidated to go to the Fitness Studio because of seeing the regular Fitness Studio members who are already fit. The way around this is we set up your new Fitness Studio lead drip campaign to reassure the prospect about your Fitness Studio being able to help them out starting the 2nd week of prospecting.

2. The 2nd one is we incorporate the Personal Training drip campaign into your member follow up sequence, which also starts during the 1st week. Most of the time, your front desk or membership salesperson may not be able to book the personal training assessment, so it is very important to add the personal training offer into your drip campaign.

5. Software you can use to automate your Fitness Studio drip campaign sequence

Fitness Studio Marketing Strategies

The Main software that we use is CLUB OS because it integrates with Data track, abc financial, mind body, ASF and other Fitness Studio financial software.

While we partner up with them because of their great marketing software, in no way we make money from them. At Konnectme, we use your current software or recommend new ones so you can maximize your marketing dollars. Think of our company as your private relation- digital marketing agency who handles all the drip campaign creation and edit them as your Fitness Studio promotions may change from time to time.

6. If you are just looking to get someone to do all this for you.

Book a Strategy call with us and we will do a complimentary digital marketing audit for you. Here: watch a video regarding our complimentary service and there will be a link at the end of the video if you decide its time to expedite your marketing.

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