We are almost at the end of 2020 which means your fitness website has a few months to tweak your Gym SEO for the new google algorithm change for 2021. Google is so serious about this one they gave us a couple of months to prepare. Google is calling the update: “Page Experience Update”
To make sure your gym’s website stays on top of google search, It is essential to know about the major upcoming algorithms change in 2021. Konnectme Gym Digital Marketing is serious about helping you raise your fitness website’s ranking in the SERP result, so we are always looking out for you.
The “Core Web Vitals” will affect your Gym SEO.
One of the most important updates in the coming year is the implementation of Core Web Vitals. These are signals providing the best user experience. It is very vital that you fix or update your website 1 month before May 2021 to give google enough time to re-crawl your page. If you do not know where to start, or have no idea if this is already done for your website, Schedule a strategy call with us, so we can do complimentary gym digital marketing audit for you.
It is also imperative that you need to fix these before your competitor does. This way, google will have enough time to re-crawl your website and deem it to be more authoritative. Which means your gym will show up on search engines as the first choice and not second.
Core Web Vital #1: Page responsiveness
What About it? Your Gym website responsiveness will need to be tweaked to make sure it is interesting enough for a visitor to click another part of your page. If it takes too long for a visitor to click another page, it may not be good for you.
How To fix: Make sure you have content compelling enough! You will need to do a routine check on your First Input Delay. Your FID is related to your page responsiveness, and the standard measurement is 100 milliseconds. FID shows the duration between the users’ activities and the time taken by the browser to show the result. Make sure that your FID score is much close to 0.
Konnectme’s Digital Marketing solution for your Gym: We create slides that offer: personal training books, personal training offers, free passes on your website.
Core Web Vital #2: Visual stability.
What About it? Do you hate it when you are browsing around in an old website and it suddenly jumps to a different part of the page, or perhaps you are trying to click something but it won’t let you? We know your gym members hate it and it’s definitely not helping your Gym SEO. Your Fitness website must be tweaked to make sure that all the content does not jump all over the place.
How to Fix: Your Fitness website must be tweaked to make sure that all the content does not jump all over the place. So you will have to check your website’s Cumulative Layout Shift (CLS) -To know your page’s visual stability. To avoid a negative impression on the reader and improve your Gym SEO, the CLS score must be close to 0.
Konnectme’s Digital Marketing solution for your Gym: We manually tweak your website to make sure it is Mobile, Desktop and Tablet Friendly
Core Web Vital #3: Page loading speed
What About it? Do you hate it when you are browsing around in an old website and it suddenly jumps to a different part of the page, or perhaps you are trying to click something but it won’t let you? Let alone it takes so long to get back to where you were because the website loads so slow?
How To Fix: Make sure your gym website loads fast!. You need to check your Largest Contentful Paint (LCP)- make out your page’s loading performance, and the standard rate is 2.5 seconds. It deals with some interesting elements of your webpage to convince visitors to stay on your site. For instance, while readers have found an article from their organic searches, they will first check out the title, first paragraph, and photo.
Konnectme’s Digital Marketing solution for your Gym: We make sure that all of your photos, titles, logos and banners are the right size so your page loads properly. We also provide Hosting with unlimited bandwidth!
You Snooze, You Lose.
This new update will definitely affect your gym, and you need to fix these now before your competitor even does it, because if you do, search engines will position your website as more authoritative than your competitor and that only means one thing, Your Gym Shows up first on search engines. Schedule a strategy call with us, so we can do complimentary gym digital marketing audit for you.
Other Google algorithm updates that will affect your Gym SEO in 2021.
- News webpage will be the Top Story. – Yes, you will need to enter Google News to stay ahead of your competition.
- Due to the operational cost and privacy issues, Accelerated Mobile Pages (AMP) will lose its values within a few years.
- E-A-T (Expertise. Authority. Trust.) is not the primary ranking factor now. Its potential values are not predictable to Google.
Final Remarks For Your Gym SEO
If you have been thinking of revamping your website for a few years, now is a great time for you to give us a chance. This way we can make sure that the new Google algorithm updates is implemented.
Our goal at Konnectme is to help you with your Gym with Digital Marketing. This way, you can focus on why you opened that gym. To build a community, to work out more, or perhaps to create local jobs. We are here for you.
Schedule a call today for a 1 on 1 complimentary Strategy session.