As we approach the end of 2023, it’s crucial for your fitness website to adapt to the latest trends, especially considering the impending Google algorithm change for 2024. Google is set to roll out a significant update called the “Page Experience Update,” emphasizing user experience.
To ensure your gym’s website maintains a top position in Google search results, it’s essential to stay informed about the major upcoming algorithm changes. Konnectme Gym Digital Marketing is committed to supporting you in boosting your fitness website’s ranking in the SERP (Search Engine Results Page), focusing on providing valuable content rather than sales pitches.
The “Core Web Vitals” will affect your Gym SEO.
One of the key updates in the upcoming year is the implementation of Core Web Vitals, which focuses on providing the best user experience. It’s vital to address these aspects at least one month before May 2024 to allow Google enough time to re-crawl your page. If you’re unsure where to start or whether these changes are implemented on your website, schedule a strategy call with us for a complimentary gym digital marketing audit.
Core Web Vital #1: Page responsiveness
Your gym website’s responsiveness should be optimized to encourage visitors to explore different parts of your page promptly. Regularly check your First Input Delay (FID) to ensure it aligns with the standard measurement of 100 milliseconds.
Core Web Vital #2: Visual stability.
Prevent content from shifting abruptly on your fitness website, as this negatively impacts user experience. Regularly check your Cumulative Layout Shift (CLS) to ensure visual stability.
Core Web Vital #3: Page loading speed
Improve your gym website’s loading speed to enhance user experience. Check your Largest Contentful Paint (LCP) to ensure your page loads within the standard rate of 2.5 seconds.
You Snooze, You Lose.
This new update will definitely affect your gym, and you need to fix these now before your competitor even does it, because if you do, search engines will position your website as more authoritative than your competitor and that only means one thing, Your Gym Shows up first on search engines. Schedule a strategy call with us, so we can do complimentary gym digital marketing audit for you.
Other Google algorithm updates that will affect your Gym SEO in 2024.
- News webpages will prioritize being the top story, necessitating entry into Google News.
- Accelerated Mobile Pages (AMP) will likely diminish in value due to operational costs and privacy concerns.
- E-A-T (Expertise, Authority, Trust) is not the primary ranking factor, and its potential values are unpredictable to Google.
Final Remarks For Your Gym SEO in 2024
If you’ve been contemplating revamping your website, now is an opportune time to collaborate with us. Konnectme aims to assist you in implementing the new Google algorithm updates, allowing you to focus on the core reasons behind your gym – building a community, enhancing workouts, and creating local jobs.