Grow Your Gym Reviews. 6 Ways to Increase your Reviews

Martial Arts Studio Using SEO

Growing your gym reviews is one of the biggest factors to gain the attention of potential members and personal training clients.
Prospects mainly look at Google, Facebook, and Yelp to learn about your fitness facility.

Positive ratings and lots of reviews will have the desired effect on your organic search ranking. However, gym owners do not find it easy to convince their clients to write reviews.

At, we found 6 ways to increase reviews for your gym.  

 #1. Have a stationary tablet at the front desk when you start your open your fitness facility.

Grow Your Gym Reviews

When you are just starting your business, it is a great tactic to have a stationary tablet at the front desk because every member who joins you during the early stage of your gym will feel like they are a contributor to which they are!

In terms of convenience and visibility, this is the best way to ask for reviews from new members and current members.

#2. Texting to Grow your Gym Reviews when you have less than 50 members.

grow your gym reviews through texting

Study says that: More than 79% of customers respond to business-related texts within 30 minutes.

That being said, sending texts are a bit more personal that sending emails. So, if you are going to use texting to grow your reviews. You need to be very strategical.

At konnectme gym digital marketing, we use a 3-part texting series to first gain rapport before asking.

#3. Send personalized emails when you have less than 100 members.

Grow Your Gym Reviews

Emailing is the easiest and smartest way to grow your gym reviews. You may leverage the benefits of this technique to find more referrals for your business.

All you have to do is send the recipients a link from google or Facebook and ask them 1 question such as:
“How did I do on our tour yesterday?”
“Can you tell us about your session with your trainer yesterday?”

These genuine ratings on your fitness training services will have a positive effect on SEO.

Lastly, when sending emails, add a clear call to action button. Make sure that the button is easily noticeable to the email recipient.

#4. Start your gym drip campaign when you enter the 200-membership club.

Grow Your Gym Reviews

It may not be easy for you to reach every gym member when you enter the 200+ membership club.

In this case, it is time to enhance your review growth campaign by creating a drip campaign that consist the review growth campaigns. There are a few steps to get ratings and reviews from gym members using drip campaigns. Which we have written an article about. To read more about drip campaigns, click here.

You need to make sure that you focus on both new members, personal training clients, and loyal members for your gym review generation campaign. Try your best not to contact sleeping members.

Moreover, proper sequencing is essential while combining emails and messages. Using our fitness digital marketing expertise at konnectme, we start the interactions with a welcome email and then ask for referrals later on in the drip campaign.

#5. Automate and monitor all 4 strategies gym review growth strategies when you enter the 300-membership club.

Gym SEO Strategy in 2021

It is a common mistake for gym owners not to automate a lot of their systems when they reach the 300-membership club because this is when your gym operation gets hard.

It is essential that you automate all 4 strategies by hiring an in-house marketer or outsourcing it to us at

Moreover, we will be monitoring your review growth and see which one works and which one doesn’t so that we can adjust it accordingly.

#6. To grow your gym reviews, you must be active with replying to new ones.

This step is highly important for consistently grow your gym reviews.  There is no need to reply to every review. However, make some responses to let others feel that your business is legitimate. We set you up with an automatic notification so that you or your front desk can reply to these reviews as they come by.

Looking at negative reviews positively.

There may be some negative reviews about your business. But you will find a way of knowing the anticipations of your customers from your gym business. These reviews will help you serve your clients in a better way.

Get a no obligation consultation.

When you are ready to scale your gym digital marketing, Konnectme is here for you.