Personal Training Studio Marketing FAQ

Building a strong online presence is crucial for attracting clients. Focus on creating a professional website and maintaining active social media accounts. Additionally, local partnerships, fitness events, and word-of-mouth can significantly boost visibility. Offering free resources like fitness tips or consultations is another great way to engage potential clients and encourage them to sign up. These strategies combined help establish credibility and draw in a consistent flow of new clients.

Get to know your prospective clients.
Schedule a personal training consultation.
Focus on results.
Discuss prospect concerns.
Close the sale.
Follow up.
Highlight the Advantages to Online Training.
Establish Your Online Presence.

According to our research, the average personal trainer will have anywhere between 15 and 25 clients. However, keep in mind that this question will prompt different responses from business to business, meaning that determining a ‘norm’ can be difficult.

Attracting new clients and scaling your personal training business is crucial for growth and success. Here’s how you can effectively market your services:
• Establish Your Niche
• Understand Your Ideal Client
• Get Referrals
• Use Social Media
• Build a Professional Website
• Offer Free Trials
• Collaborate with Local Businesses
• Offer Online Coaching
• Host Fitness Events
• Track Your Marketing Efforts

Publish blog posts. Blogging is an underrated method for attracting clients.
Ask for testimonials.
Focus on the social media platforms your ideal clients use.
Set up a social media page.
Build a community.
Improve your local SEO.
Get listed by directories.
Online training.

Performance clients (athletes). These clients participate in a sport, whether recreational or professional, and are training to compete at a higher level.
Physique clients. These clients want to look great naked. …
Fitness clients.

To earn a six-figure income as a personal trainer, focus on specialization, high-value clientele, and multiple revenue streams such as online training, group sessions, and selling branded merchandise. Effective marketing and a robust online presence can also significantly boost income.

However do note, to stand out, you want to have top content. Make people want to follow you and opt for you as a personal trainer, share results often and keep up to date with any direct messages, as this is one of the first points of contact for many potential clients.

Publish blog posts. Blogging is an underrated method for attracting clients.
Ask for testimonials.
Focus on the social media platforms your ideal clients use.
Set up a social media page.
Build a community.
Improve your local SEO.
Get listed by directories.
Online training.

Relevant to personal training, a target market is a group of potential clients with shared traits or characteristics who a PT wants to train specifically. You may think that as a personal trainer, target market research doesn’t apply to you, but it does if you genuinely want to be a successful PT.