If you’re a Group Fitness school, you know how important it is to keep the leads coming in. Lead generation and conversion are key components of any successful Group Fitness business model. However, there are some lead-member conversion strategies that can actually hurt your sales instead of helping them. In this post, we’ll explore three of these strategies and how to fix them for maximum profitability.
Buy Now Options on your website: People usually want a tour first
People usually want a tour first. Offering potential members the ability to purchase a membership right away without ever having visited your facility (or even seen it) can be a huge turnoff. Instead of offering “buy now” options, give people the opportunity to take a free tour and talk about different membership packages with an expert who knows your business well. This will help build trust and make them more likely to purchase in the future.
Very Long Contracts: Anything over a year is an overkill.
Requiring potential members to sign contracts that are so long that they have no chance of finishing them if they don’t enjoy their experience is not only unwise, but it’s also off-putting and could scare away potential customers before they’ve even had a chance to try out your services. Instead, offer shorter contracts or month-to-month plans that allow people to pay as they go or cancel at any time if they find themselves unhappy with their experience.
No-Catch Free Trials: If you are giving free trials without any consequences, it’s hurting you.
If you are giving free trials without any consequences, it’s hurting you. A lot of businesses offer “no-catch” free trials in order to attract new customers, but this can actually be detrimental in the long run since it reduces commitment from the customer and may encourage them not to purchase after the trial period ends. Instead, try offering a discounted trial period or free classes for first-time members – this will incentivize people to join and show their commitment by signing up for longer contracts once the trial period ends.
Group Fitness marketing is all about finding ways to attract new leads and convert them into paying members – but doing so isn’t always easy! By avoiding strategies such as buy now options on your website, very long contracts, and no-catch free trials, you can ensure that your lead generation efforts are successful and profitable in the long run. With these tips in mind, you’ll be sure to see an increase in lead conversions at your Group Fitness school!